Business Practices in Emerging and Re-Emerging Markets
Palgrave Macmillan | 284 pages | PDF | 1 MB
This book highlights the current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how forces of global competition have set the culture of competitiveness and an era of consumerism. The region-specific issues, tested theories and empirical evidence make the book an asset to both researchers and managers.
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